Saturday, August 30, 2008

A Total Ban on Political Advertising!

Effective immediately, Horizon Cybermedia, Inc. announces a 100% ban on all political advertising on our websites. That means a zero tolerance policy for any and all political ads from any and all political campaigns!


While this may sound somewhat pretentious, let me assure you that it is not. It is about keeping my website free from the sullying influence and interference of partisan politics. The website http://www.explorationtheseries.com is about promoting harmony and understanding between cultures. It is not about partisan divisiveness or political messaging. So, to very clearly make that point, Horizon Cybermedia has decided to filter all advertising from all political campaigns this election season and indefinitely into the future.


For the record, Horizon Cybermedia would like to announce that we are a non-political and non-politically affiliated company. We are not interested in promoting anyone's political agenda. We are more about promoting cross-cultural understanding and the exploration of the world we live in. We are about human relationships and the thrill of adventure.


This is, in no way, intended to be a personal slight of the supporters of either political candidate. It is about keeping politics out of my website! Life is way too short to waste on petty partisan political bickering!


Meanwhile, do check out the new film series featured on our website http://www.explorationtheseries.com, Exploration with Uday Gunjikar. The current episode journeys to the Elephanta Caves off the coast of Mumbai, India, while later episodes travel to Sonoma, Ca. (the Wine Country); to Calcutta, India, and to many other fascinating sites around the world.


Hope you enjoy!



Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

Tuesday, August 26, 2008

A Couple of Announcements

Horizon Cybermedia is pleased to make a couple of important announcements—particularly significant to the continual growth of our company.


The first announcement is that Horizon Cybermedia has officially submitted an entry to the Beverly Hills HiDef Film Festival. We have submitted the film The Elephanta Caves—the first episode in our ongoing film series, Exploration with Uday Gunjikar—as a short film entitled Exploring Elephanta, in a slightly re-edited version. Stay tuned for further announcements as and when they become available!


The second major announcement we would like to make is concerning the the Flash video versions of the film Exploration with Uday Gunjikar: The Elephanta Caves that are currently available to view online at the website http://www.explorationtheseries.com.


After fielding some complaints that the films were taking too long to download, we have taken quick and decisive action to resolve this problem. Firstly, we'd like to explain that the reason for the slow download speeds was the large size and high bitrates of the Flash video files that we had put online. This film was filmed entirely in high definition, and it was our intention to distribute the highest quality video files that we could. We even made three versions of the film available—three sizes to accommodate varying broadband connection speeds. However, it became pretty apparent that even so, the video files needed to be adjusted to improve download speeds.


As a result, we have made a new set of Flash video files available on our website with dramatically smaller file sizes and smaller bitrates. As a result, the download speeds are dramatically faster. Furthermore, the film will automatically begin playback once it is about 10% downloaded, continuing to download as you proceed to watch. With a built-in 3 minute video buffer, and assuming that you have chosen the appropriate video size to correspond with your broadband connection speed, you should have no trouble watching the film in its entirety without any interruptions.


The caveat to these improved download speeds is that we have had to compromise on the resolution and quality of the video files. However, we are continuing to research this problem and, hopefully, we should soon have versions of the film on our website with optimal resolution and file size to ensure maximum download speed combined with maximum video quality.


Meanwhile, here's hoping you continue to enjoy the film at http://www.explorationtheseries.com and stay tuned for the next films in our ongoing series, Exploration with Uday Gunjikar.



Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

Thursday, August 21, 2008

Artistic Integrity

Horizon Cybermedia, Inc. is a company dedicated to the preservation of artistic integrity in the media. We are a passion project—an experiment to determine whether a media company can survive and thrive if it is determined not to compromise on its standards.


The truth is, the company is navigating through difficult waters. Let's face it—the airwaves and broadband cables are dominated by giant media conglomerates who have no shortage of advertising dollars at their disposal. As such, they can afford to—and often do—serve up substandard content, heavily promoted, to the masses—and profit hugely off of it.


Horizon Cybermedia, by comparison, is a much tighter operation with a great deal of ambition. The company is like a catfish swimming amongst whales and sharks—but it aspires to great things in the long term.


I am reminded of the film An American in Paris in which a Parisian artist, played by Gene Kelly, sets up shop on the sidewalk to market his artistic creations. In some ways, Horizon Cybermedia is a lot like that artist—we are fueled more by creative passion and idealism than anything else.


Ethics and artistic integrity have never been a priority for giant media conglomerates—and, we can be pretty certain, probably never will be. In fact, it might not be terribly far-fetched to suggest that giant media conglomerates would not hesitate to lobby Congress to legalize slavery and human trafficking if they could, as it would undoubtedly benefit their bottom line!


Horizon Cybermedia, by contrast, is determined to make a conscious effort to play by a different set of rules than giant media conglomerates—to prioritize ethics and artistic integrity from the very outset and to try to avoid compromising our standards or quality by not bowing to commercial pressures.


This means that, at present, we rely on word-of-mouth and viral marketing, more than anything else, to spread the word about our viewership. That means you—reading this blog entry—whomever you might be!


If you are passionate about our media content or project concept—or even just mildly interested in them—we are relying on you to spread the word about us amongst your friends and family to help us generate viewership and to enable us to grow as a company and take on increasingly ambitious and exciting projects.


Our success is in your hands! We, at Horizon Cybermedia, are relying on you, the media enthusiast or consumer, to help us realize our vision and to make great things happen! We can achieve our goal of bringing quality media content to the masses if you, the viewer passionate about or interested in high quality media content, support us with your viewership and help us generate viewership amongst your acquaintances!


So do spread the word about our website WWW.EXPLORATIONTHESERIES.COM, and here's looking forward to a long, enjoyable journey together through the challenging waters of media production!



Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

Tuesday, August 19, 2008

Horizon Cybermedia is now podcasting on iTunes!

Horizon Cybermedia is pleased to announce our first podcast on iTunes. The podcast is Exploration with Uday Gunjikar and is available at this link. Feel free to subscribe, which is a great way to stay in touch with the latest releases from Horizon Cybermedia. You can also search for "Exploration with Uday Gunjikar" from your iTunes search bar or from Apple TV's podcast search function.

If you subscribe, you will see the promotional clip for our current episode, The Elephanta Caves, which you might already have seen on YouTube or Revver or on our website WWW.EXPLORATIONTHESERIES.COM. But do stick around! There's a lot more to come! Pretty soon we will be releasing the next episode in the series, The Wine Country, with much, much more to come after that! And before even that, expect to see more exciting clips from the current episode. And, of course, if you haven't already done so, do check out the 25 minute film in its entirety at WWW.EXPLORATIONTHESERIES.COM!

Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

Saturday, August 16, 2008

The Music of Exploration: Journey to Elephanta

In an earlier blog entry, I discussed my film-making process and mentioned, in passing, the crucial step of selecting music for my film soundtrack. I mentioned that the choices made at this stage were no less critical to the eventual outcome than the earlier choices I had made during the all-important filming and editing stages. And, indeed, the selection of music tracks I have included, licensed from Magnatune.com, have made a significant difference to the overall look and feel of my film.


The music genre I chose for my film is Indian fusion, an exotic blend of Indian classical and western music styles. Each of the tracks has a very distinctive sound, each contributing to create a signature blend of the romantic, exotic ambiance that pervades the film.





The first track that you hear in the film is from the album Ethnic by the self-styled oriental/gothic artiste, Shiva in Exile—the composer/songwriter Stefan Hertrich. The album was released in 2004.


Magnatune.com comments upon the album in the following terms:


It is an enveloping sound rich with atmosphere and the pulsating life of percussion, an almost gothic expanse warmed with the vocals and instruments of distant lands. The album won the Just Plain Folks Music Award 2004 in the category "Best New Age/World Album 2004".

The track from the album that opens my film is Breathing, a surreal sound that, I thought, provides exactly the sort of the hauntingly lilting melody that the opening sequence needs:



Another haunting track from the same album, Hollow Earth, accompanies the sequence depicting the steep trek up to the Elephanta Caves. I believe this track captures both the mystery and the exertion of the grueling climb:



A third track from the album, Aldebaran, perfectly captures the ethereal, haunting beauty of the Elephanta Caves themselves:



And a final track, Akasha, again from the same album, blends a uniquely earthy, primitive sound with hauntingly evocative choral strains to the accompaniment of a techno jazz sound to end the film on a note of unearthly disorientation and ambiguity:






The music from the album Happenstance featuring the ensemble touchingGrace led by the brilliant sitarist Jay Kishor includes some of the most melodious and contemplative tracks ever recorded, in my opinion.


It is my personal favorite of all the albums featured in the film. Magnatune.com features the following writeup of the album:


"touchingGrace", featuring Jay Kishor, is a Sitar-based World Music ensemble that combines the esoteric and mystical qualities of Indian Classical Music with the improvisation and synchopation of Jazz, the structure and thematic development of Western Classical Music, the passion and primal emotion of The Blues, and the energy and power of Rock.

Founded by Sitar and Surbahar virtuoso, Jay Kishor (pronounced "Jai Kee-Shore"), "touchingGrace" is more a "vision" than a "band". With the exception of Jay, the group will consist of a myriad of instrumentations and musicians from various styles, genres, and disciplines, keeping the Music always evolving and fresh.

The first track from the album appearing in the film, Watching Clouds, conveys a sense profound tranquility accompanying images of ships and boats on the ocean near the Gateway of India in Mumbai:



Another mellifluous track from the same album, Sitar Study in A flat Major, captures the serenity of the harbor and natural setting on Elephanta Island:






The album Aras features the lyrical chords of flamenco guitarist Miguel Espinoza accompanied by the percussive rhythms of the Indian tabla played by Ty Burhoe. The duo, Curandero, have produced an album with a sound that is at once fluid and harmonious.


Magnatune.com comments upon their music, stating:


The word Curandero means healer/folk doctor/shaman. This powerful image, as a balancing, motivating, inspirational force in human history is what the music of Curandero aspires towards in the world of sound. The flamenco guitar of Miguel Espinoza and the East Indian tabla of Ty Burhoe bring together two passionate and ancient traditions into one music.

Since the initial release of their first release "Curandero" in 1995, they have toured extensively in the US and are responsible for initiating the exciting blend of flamenco with the rhythms of India.

The track River from the album Aras brilliantly captures the harmony of the ocean waves in the course of the ferry ride from the Gateway of India in Mumbai to the Elephanta island. Mixed with the actual sounds of ocean waves, the acoustic imagery produced from the track is striking:






The music of Anup, is a symphonic blend of Indian and western styles. Anup Patel is an Indian sitarist who is also proficient on the percussive tabla and the keyboards. His music has a very distinctively Indian sound, but makes liberal use of western harmonic structures.


Magnatune.com describes Anup's musical ambitions as follows:


Anup's main goal in the music world is to remove cultural barriers by fusing music from various cultures, without losing the original spirit of the music. He wants to share with the world the musical ecstacy that he feels by transforming simple and complex Indian scales into easily understandable and enjoyable songs. He would like to remove the sombre and complex image that has surrounded classical Indian music. He wants to emphasize the universality of musical notes.

The track Genesis Wave from Anup's album Embrace provides a striking musical backdrop to the images of the ancient sculptures of Hindu deities in the main cave at Elephanta. The very distinctively Indian sound combined with techno rhythms makes for a stunning tapestry of richly evocative melodies:





The 25 minute film, The Elephanta Caves, the first in the series Exploration with Uday Gunjikar, is currently available to view for free in its entirety at the website WWW.EXPLORATIONTHESERIES.COM. The film features the tracks cited above and some stunning visuals of the city of Mumbai and the Elephanta Caves. Here's hoping you enjoy it!


Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

Monday, August 11, 2008

Video Promo for Exploration with Uday Gunjikar: The Elephanta Caves



Journey into history in this fascinating excursion to one of the most remarkable spots in the world--the Elephanta caves off the shores of Mumbai, India, with rock carvings dating to the 7th century. This is a promotional video for my new film series--you can view the entire 25 minute first film in the series on my website http://www.explorationtheseries.com. Check out the film and stay tuned for more films to come. Also stay up-to-date with the latest news from Horizon Cybermedia, Inc. on my blog.

Wednesday, August 6, 2008

Journey to Elephanta: Images, Words and Music

The first film in my new Exploration series was filmed over a period of several weeks in Mumbai, India between December, 2007 and January, 2008. I completed principal photography over the space of three days, during which I made a couple of trips to Elephanta Island. I shot in HD on a Sony HDV camcorder, with stills shot using a Sony digital camera. The film was shot entirely in a first-person perspective, as I was making the journey myself. I shot stills at several stages of my journey, but mainly inside the main cave, where cinematography requires a legal permit, while still photography is permitted.


After shooting several hours of footage, along with over four hundred stills, I spent the next six months meticulously editing it down to a 25 minute short film. Every frame in the film is original and shot by me, with the exception of the first 10 second segment (the title sequence) and the final 10 seconds (after the credits have rolled). The remaining 25 minutes of the film is my original work and under my copyright! I had an amazing time shooting this film and I highly recommend this to anyone as a vacation trip.


Having decided on the final 25 minute print, my next step was no less critical--deciding on the soundtrack for my film. I was looking for a very distinctive sound, which I found in Indian fusion music. As a result, I developed a new and lasting appreciation for the music genre and, especially, for the albums I reviewed. I selected five amazing tracks to include in the film which are, in my opinion, some of the most moody, atmospheric strains ever recorded.


My final task was writing and recording the narrative. I tried to keep it to a minimum as, I believe, the images and subject speak for themselves. I recorded my own voice as narrator in pristine quality using a Sennheiser directional microphone to minimize ambient sound. I mixed the tracks using Sony ACID XMC and used Adobe Premiere, my editing software, to generate the Flash video files which you are able to view for free on my website WWW.EXPLORATIONTHESERIES.COM. I hope you enjoy watching the film even a tiny fraction as much as I enjoyed making it! I had a blast every step of the way, and the creative fulfillment I get from seeing it online is a huge reward for me.


Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.