Thursday, August 21, 2008

Artistic Integrity

Horizon Cybermedia, Inc. is a company dedicated to the preservation of artistic integrity in the media. We are a passion project—an experiment to determine whether a media company can survive and thrive if it is determined not to compromise on its standards.


The truth is, the company is navigating through difficult waters. Let's face it—the airwaves and broadband cables are dominated by giant media conglomerates who have no shortage of advertising dollars at their disposal. As such, they can afford to—and often do—serve up substandard content, heavily promoted, to the masses—and profit hugely off of it.


Horizon Cybermedia, by comparison, is a much tighter operation with a great deal of ambition. The company is like a catfish swimming amongst whales and sharks—but it aspires to great things in the long term.


I am reminded of the film An American in Paris in which a Parisian artist, played by Gene Kelly, sets up shop on the sidewalk to market his artistic creations. In some ways, Horizon Cybermedia is a lot like that artist—we are fueled more by creative passion and idealism than anything else.


Ethics and artistic integrity have never been a priority for giant media conglomerates—and, we can be pretty certain, probably never will be. In fact, it might not be terribly far-fetched to suggest that giant media conglomerates would not hesitate to lobby Congress to legalize slavery and human trafficking if they could, as it would undoubtedly benefit their bottom line!


Horizon Cybermedia, by contrast, is determined to make a conscious effort to play by a different set of rules than giant media conglomerates—to prioritize ethics and artistic integrity from the very outset and to try to avoid compromising our standards or quality by not bowing to commercial pressures.


This means that, at present, we rely on word-of-mouth and viral marketing, more than anything else, to spread the word about our viewership. That means you—reading this blog entry—whomever you might be!


If you are passionate about our media content or project concept—or even just mildly interested in them—we are relying on you to spread the word about us amongst your friends and family to help us generate viewership and to enable us to grow as a company and take on increasingly ambitious and exciting projects.


Our success is in your hands! We, at Horizon Cybermedia, are relying on you, the media enthusiast or consumer, to help us realize our vision and to make great things happen! We can achieve our goal of bringing quality media content to the masses if you, the viewer passionate about or interested in high quality media content, support us with your viewership and help us generate viewership amongst your acquaintances!


So do spread the word about our website WWW.EXPLORATIONTHESERIES.COM, and here's looking forward to a long, enjoyable journey together through the challenging waters of media production!



Wishing you the very best,

Uday Gunjikar,
Founder and CEO,
Horizon Cybermedia, Inc.

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